Buying gold: value, costs and risks

Gold prices can rise or fall. With jewellery, you pay for workmanship as well as metal. Keep that distinction in mind if you plan to sell later.

Why the gold price changes daily

The gold price is formed on the markets worldwide and shifts constantly, depending on supply and demand, exchange rates (gold trades in US dollars), interest rates and the general economy. It is usually quoted per troy ounce (31.1 g); for jewellery this is converted to a price per gram.

Material value and resale value

The pure material value comes from fineness, weight and the current gold price. When buying jewellery, craftsmanship, design and condition are added; when buying scrap gold, what counts above all is the material. You'll find our buy-in calculator on the 'Calculate buy-in value' page.

Schaubild: Verkaufswert von Schmuck = Materialwert plus Verarbeitung und Handelsspanne; Ankaufbasis ist der Materialwert Retail value (jewellery) + craftsmanship & retail margin Material value (fine gold) = buy-back basis
When buying jewellery you also pay for craftsmanship, design and the trade margin. When buying scrap gold, what counts above all is the pure material value.

Coins or jewellery?

If owning gold is your main aim, compare bar and coin prices with their fine gold weight. Jewellery prices also include design and workmanship. Those costs are not automatically recovered when you later sell for metal value.

Tax: investment gold vs. jewellery

Investment gold is subject to the conditions in section 25c of the German VAT Act. Tax exemption for bars and coins depends on the listed criteria. Not every gold item qualifies; jewellery is not investment gold under this provision.

Our note

We are jewellers, not investment advisers. The information given here is general and not a recommendation to buy or sell. For your personal situation, it is best to also speak with an independent adviser.